Are Wineries Happy With Consumer-Direct Sales?

[WineGuy]

Very interesting article, opprtunities!

http://www.winesandvines.com/head_jan07_direct.html

WG

[mspangler]

Great link and article WineGuy!

Direct sales through their websites still seem to be a low priority for many, many wineries when you look at these figures. Only 2% of respondents said they do more than 75 percent of their direct sales over the Internet. Another 1% does between 51-75% of their direct sales this way.

Lots of room to grow and still time to learn. The question is who will do this in house and who will go to a third party to bring them to the web.

[teamB]

Wineries can be nothing but happy about consumer direct sales. I think a better title would be - are wineries too old fashioned to realize they are not taking online direct sales seriously.

If I lived in CA. I would pack my car up and go door to door to these guys and let them see the world of opportiunity on the web, many of them are just plain intimidated. Its an old industry, facing a revolution.